Memphis and the Paradox of Place: Globalization in the American South

By Wanda Rushing

 

Book Report written by:  Mary Anne Jusko, Robeson School, Champaign, IL

 

Wanda Rushing is an associate professor of sociology at the University of Memphis.  She has chosen to explore, through a “narrative, historical-sociological, case study approach” (p.27) the idea of place, globalization, the South, and Memphis, which has been her home for the past 12 years.  The task took 5 years, including a one year sabbatical leave, and has produced a very detailed, academic, and thought-provoking picture of Memphis.   Rushing supports her stance throughout the book that a place can maintain its identity and uniqueness even with globalization impacting it, and that Memphis has indeed been formed, shaped, reformed, and reshaped many times over in response to globalization as well as other disruptions in its history, while still maintaining its integrity and identity.

 

The 18 pages of footnotes are easy to access and add much detail and specificity to the read, and the 21 - page bibliography as well is very inclusive, citing reliable, primary sources covering a span of a century of classic as well as more recent works on the topic of the South. 

 

This book takes the reader on an interesting journey through the music, art, museums, parks, libraries, counties, yellow fever epidemics, and much more, of Memphis and the surrounding area – the Mid-South.  Although the book reads as a school textbook initially, the case studies were eventually revealed, and the book became more readable and enjoyable for the lay person.  I was disappointed that there were only two graphics in the book, as the rich descriptions made me want to see more.  There is only one photo and one diagram, yet these both are well chosen and very summative. The photo on page 41 is of the Nathan Bedford Forrest statue in Memphis’s Forrest Park.  In the forefront of the photo is the profile of an African American man, resting.   In the background looms the statue, larger than life, of the figure of Nathan Forrest on a horse.  This photo represents much conflict, which still exists in Memphis today. The photo by Mike Brown captures the concept of “the paradox of memory.”  Rushing explains how the past shapes present memory, and the present selects the past memory it wishes to embrace and preserve, forgetting some parts of it, remembering other parts, while restructuring the image of the past as it is constantly revisited.  And the fact that city officials chose, more than 40 years after the end of the Civil war, this statue of a General from the Civil War to display in the most prominent place of the city, speaks volumes.  It was dedicated in 1905 in front of thousands of citizens. This image of a Confederate General, white male, slave trader, Plantation Master, one of the first 13 founders of the KKK, and the Klan’s first Grand Wizard, was chosen purposefully, with an agenda attached.   It still stands in the park today.  Brown’s photo of the African American man resting in the foreground of this statue is an example, a “testament” to the many years of manipulation and purposeful design by city officials and other groups, such as the United Daughters of the Confederacy, to form and shape the collective memory of Memphis citizens.  The United Daughters of the Confederacy aided in the efforts to shape the public memory and to teach the future generations to accept their “place” in the social hierarchy. (pg.43) They did this by purchasing textbooks, setting up scholarships, and building memorials all with the purpose of remembering the “Confederacy and the Lost Cause” (pg.43)

 

The second graphic, a …“ Gallis map, shows Memphis at the center of global trade.” (pg.87) It is a powerful graphic that shows how Memphis is truly a center-point, with FedEx and Northeast Airline flights flying to most continents daily.  Memphis is a commercial center, with the industries of warehousing, transportation, and distribution driving its economy. Many institutions and hospitals, including St. Jude Children’s Research Hospital, are helping Memphis create a new biomedical technology industry. Traditionally, however, Memphis has always put little money into education and has recruited low paying job positions, which has contributed to the underachievement of many generations.  Today Tennessee, according to the 2003 US Census, ranks 40th in the nation when looking at the number of 25 year olds and older that have graduated high school.  79.5 percent of Memphians have a high school diploma. (The national average is 83.6 percent) Also, Tennessee ranks 43rd in the nation when looking at the number of 25 year olds and older that have a bachelor’s degree.  21.5 Memphians hold that degree, with Memphis claiming 21 percent  (the national average is 26 percent) (pg. 112) Rushing states her case that the economic development is positive, but on the negative end is the under-investment in “human capital” (pg.119).  This underinvestment in education and its people keeps inequalities alive in Memphis, and stifles its chances of becoming a “world-class” city. (pg. 119)  In studying Memphis and its struggle to position itself as a top United States city, Rushing points out the need for the city to invest in its people – in the education of Memphians.

 

Other inequalities Rushing delineates are the dual school systems, dual governments, and the two annual carnivals.  First, Memphis has two mayors, one for the city, and one for the county.  Secondly, there are two school systems, a large African American city school system, and a smaller, mostly white county school system.  ( pg.4)  As well, the suburbs are predominatenly  affluent, and the urban area suffers with poverty but also some affluence.  Last, the yearly Carnival celebrations reflect the social order still in existence today.  Carnival Memphis, for the past 25 years, has become integrated, but the Carnival king, queen, and president roles have been held by whites only.  In 2007, Kemet (Black) Jubilee operates separately from Carnival Memphis, with “relations between the two organizations remaining amicable.” (pg.169).  The carnivals continually re-establish social order and class expectations.

 

Rushing also broaches the subjects of shame and embarrassment issues with the murder of MLK, the delay of building a museum on the site, and disagreements about what the museum should house as well as the purpose of the museum.  Preserving Beale Street had two schools of thought also, those that wanted to preserve its culture, music, and lifestyle and those that wanted to tear it down for the same reasons, to restructure the area, to “clean it up.”  The demolition of Staxx testifies to this duality, and eventually The Stax Museum of American Soul Music went up at the site.

 

In conclusion, Rushing’s book reveals how Memphis searches for its identity, rolls with the punches of social inequality, and works through conflict. (pg.197)  Rushing makes clear that the citizens of Memphis continue to have a strong identity with their cultural icons, their ongoing social battles, and their natural and human resources. These are all place specific, and unique.  The “spirit of place” (pg.197) that makes Memphis what it is results from the combination of the old, combined with what is brought in through globalization. 

 

I highly recommend this book to the serious reader that is interested in learning more about what a good case study is, and the appropriate use of a case study to learn about a place.  This book will increase the reader’s knowledge of the city of Memphis, its history from the day it was founded in 1819 (one year after the Chickasaw Cession) by Andrew Jackson, James Winchester, and John Overton, to present-day Memphis.  The reader will enjoy a deeper understanding of the economy, social structure, music, land use, and promise of Memphis’s future.  Most of all, it will reaffirm that in this age of globalization, there is hope that a city can, and should, maintain its sense of identity, its “place” not in spite of globalization, but hand in hand with it, with a blending of the old and the new to continually redefine, relearn, and reshape , and maintain its own uniqueness and identity.